As a conscious consumer, shopuniform.com, fashion items manufactured in the first fair trade factory on the entire continent of Africa.
Liberia is a country still recovering from civil war and the ebola crisis. Most people remain in poverty, partly because the economy has been largely dependent on exporting raw materials rather than finished products.
Chid Liberty, born in Liberia and raised in Wisconsin, is changing that. As an adult, he felt a call to go back to Liberia and start a sustainable, fair-trade company that pays local women competitive wages and gives them the dignity of a job
In Liberia, Liberty noticed that many children were missing school because they were unable to afford uniforms. “Liberia has one of the lowest school-enrollment rates [in Africa],” he explains. “And many women were out of work because of Ebola.” These two factors prompted his new venture, Uniform, a Liberian-produced clothing label. A crowdfunding campaign helped launch the line featuring stylish basics including T-shirts, dresses and bomber jackets made of African organic Benin cotton. For every garment sold, the company provides a Liberian child with a free uniform. “Through our factory, I’ve seen women open their first bank accounts, build houses, even leave terrible marriages,” says Liberty. “Witnessing that impact has been powerful.” shopuniform.com
Learn more about Liberia today by clicking this link.
Here is our original interview with Chid from 2012: